Arby's Commercial Voice: Who Says "We Have The Meats"?

Have you ever found yourself craving a roast beef sandwich and a side of those irresistible curly fries, only to be greeted by a voice that's as smooth and rich as the food itself? The iconic voice behind Arby's commercials belongs to none other than the acclaimed actor Ving Rhames, and his contribution has been nothing short of a game-changer for the fast-food chain.

Rhames's voice has become inextricably linked with Arby's brand identity since 2014, a testament to the power of a well-chosen voiceover. His deep, authoritative tones have delivered the brand's famous tagline, We have the meats, in a way that is instantly recognizable and undeniably memorable. Its a voice that commands attention, evokes trust, and, lets be honest, makes you want to head straight to your nearest Arby's. But who exactly is the man behind the voice?

Ving Rhames, born Irving Rameses Rhames in Harlem, New York City, on May 12, 1958, has built a formidable career in the entertainment industry. His acting prowess is undeniable, but his voice, in particular, has become a powerful instrument in the world of advertising. While his face might not be instantly recognizable in the fast-food commercials, his voice undoubtedly is.

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Rhames's career spans decades and a diverse range of roles. He is best known for his roles in iconic films such as Quentin Tarantino's Pulp Fiction (1994), the Mission: Impossible film franchise, and the remake of Dawn of the Dead. His filmography is a testament to his range and ability to embody a variety of characters, each with a distinct presence. From the menacing Marsellus Wallace in Pulp Fiction to the tech expert Luther Stickell in the Mission: Impossible series, Rhames brings a certain gravitas to every role, which is also applied in his voiceover work.

The use of Rhames in Arby's commercials has proven to be a stroke of marketing genius. In a crowded marketplace, where fast-food chains are constantly vying for consumer attention, the use of a recognizable and respected voice has helped Arby's stand out. His deep, confident voice immediately grabs the listener's attention and creates a sense of authority and trustworthiness, aligning with Arby's brand message of offering quality meats.

The "We have the meats" campaign, voiced by Rhames, has become a cultural touchstone. Its a tagline that's easily recognizable, and the tone of the voiceover perfectly complements the visuals, typically showing close-ups of their various meat offerings. This synergy between the voice and the imagery has been instrumental in building brand recognition and recall.

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Rhames's contributions to the success of the fast-food chain are substantial. It's estimated that his compensation for his work on the Arby's commercials is substantial, indicative of the value the company places on his voice and his ability to connect with the audience. While the specifics of his earnings aren't publicly available, the fact that he has been the voice of the brand for so long speaks volumes about the positive impact he has had on the company's advertising strategy.

The voice-over work of Rhames is not limited to Arby's. He has lent his booming voice to characters in video games, including "Call of Duty: Black Ops II" and "Lego Marvel Super Heroes." He's a versatile talent, able to adapt his voice to suit a wide range of projects. However, his role as the voice of Arby's is undoubtedly his most recognizable and enduring voiceover work. It is a role that has elevated the brand and solidified Rhames's place in the annals of advertising history.

Although the specific details of Rhames's work with Arbys are not always available for public consumption, it is evident that the actor has played a pivotal role in the company's marketing strategies. His voice has become synonymous with the brand, and as a result, the company has become one of the most popular restaurants in America.

Rhames's influence on the company is not merely auditory. His voice adds another layer of professionalism, the one that makes the brand stand apart from the clutter of the market. The commercials that employ Rhames as the voice-over artist are more than just advertisements. They are a sonic signature that encapsulates the very essence of the brand. The voice is an integral part of the experience, and a large part of the reason for Arby's success in the highly competitive food sector.

While many people might recognize the voice immediately, some initially mistake it for another iconic voice actor, James Earl Jones. This is likely due to the similar deep, resonant tones that both actors possess, but the reality is, since 2014, it has been Ving Rhames behind the microphone.

In recent years, Fallon, the advertising agency behind Arby's campaigns, has been strategically deploying Rhames's face in addition to his voice. In 2024, a new ad campaign was launched where the actor's face was shown on the screen. This approach has been a further effort to bridge the gap between the voice and the face, making the connection between the brand and the actor even more pronounced. It's a move that builds on the years of trust and recognition that Rhames has earned through his voice work.

The use of a celebrity voiceover is a common tactic in advertising, but its effectiveness hinges on the choice of talent. In the case of Arby's, Ving Rhames was the perfect fit. His deep, authoritative voice instantly adds a layer of sophistication and credibility to the brand. It's a voice that cuts through the noise and grabs the attention of the viewer.

Rhames's contribution to Arby's extends beyond a simple voiceover. He has helped create a brand identity that is both memorable and effective. He has played a crucial role in creating a sense of authority and trustworthiness for the brand. His association with the company has been a mutually beneficial partnership. Arby's has benefited from the recognizable voice, and Rhames has found a steady and lucrative source of work. Its a testament to the power of voice in advertising, and Rhames's talent has been a key factor in the success of Arby's campaigns.

Rhames's work with Arbys exemplifies how strategic use of talent can boost a brands recognition and appeal. His voice is not just a part of the commercial; its a key element in the brand's identity. As long as Arbys continues to offer its signature sandwiches and sides, its likely that Ving Rhamess voice will continue to resonate with viewers, driving traffic and further establishing Arbys in the world of fast food.

So, the next time you hear that familiar voice on your television or radio, remember that it is Ving Rhames, a celebrated actor and a master of the art of voice acting, who is delivering those famous lines and helping Arby's stay at the forefront of the fast-food landscape. The voice itself has become an essential part of the Arbys experience, a comforting and familiar sound that promises a delicious meal and a satisfying dining experience.

Arbys has undoubtedly benefited from Rhames's talent, and his voiceover work has created a memorable and successful campaign, making him an invaluable asset. It has been a collaboration that has led to a mutual benefit. The effectiveness of the campaign further highlights the power of celebrity endorsements and demonstrates the significant impact of voice acting in the realm of advertising.

Beyond the commercials, Rhames continues to be a prominent figure in the entertainment industry, consistently delivering stellar performances on screen and lending his voice to various projects. But it is his connection to Arbys that has made him a household name in the world of advertising.

The phrase "We have the meats" has been made popular by Rhames since 2014. This highlights the impact of a well-chosen voiceover and its power to define a brand. The association with Rhames has not only bolstered the brand's identity but has also helped drive the success of Arbys.

In conclusion, the voice behind Arbys commercials is the celebrated actor Ving Rhames, whose contributions have been instrumental in the success of the chain. His commanding voice, the unmistakable delivery, and the ability to connect with audiences have made him a pivotal part of the companys advertising strategy. Through his work with Arbys, Ving Rhames has demonstrated the power of a well-placed voice in shaping a brand's identity and making a lasting impact in the world of advertising.